A streetwear mark built for street-born confidence.
Monreva wanted an identity that didn't chase the trend cycle. The brief called for a system that could sit next to a hundred streetwear logos in a feed and still feel unbothered — which meant choosing posture over decoration, and a utilitarian voice over a loud one.
The outcome is a bold industrial mark, a strict typographic system, and a high-contrast black-and-orange palette that treats every surface — hangtag, lookbook, billboard — as part of the same statement.
Mark
An industrial wordmark engineered to hold weight on hangtags, garment prints, and long-form layouts alike.
Type
A utilitarian pairing chosen to read as grounded, not stylish — built to age.
Color
Black and orange at high contrast — loud enough to own a shelf, restrained enough to feel considered.
System
Guidelines covering values, logo suite, typography, visual style, and in-action applications.
Thumbnail
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Cover
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Table of Content
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About the Brand
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Brand Values & Vision Statements
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Logo Suite
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Color Palette
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Typography
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Visual Style
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Visual Assets
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Brand in Action
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Final Page
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